ChatGPT Database

Before-After-Bridge: A simple framework that contrasts the customer's current state (Before) with the desired end result (After), and then explains how the product or service can bridge that gap.

🗺️ Travel: This writing style is used to describe travel experiences, and is characterized by a descriptive and engaging tone, and a focus on sensory details. It may use vivid language and a narrative structure to convey the experience of traveling to a particular location.

🤑 The Deal Seeker: This customer is primarily motivated by getting the best possible deal. They are price-sensitive and often shop around for the lowest prices. They may also be motivated by special offers or discounts.

📝 Edit: "Can you help me edit my work on..."

👥 Network: "Can you help me expand my professional network by introducing me to..."

🗣️ Express: "Can you help me express my thoughts on..."

🙋‍♀️ Ask: "Can you help me with this?"

🎉 The Trend Follower: This customer is motivated by staying on-trend and values products and services that are fashionable and popular. They may be willing to pay more for products that align with the latest trends and fashions.

🤗 Empathetic: This tone is understanding and compassionate. It's used to show empathy and support. It's ideal for counseling, social work, and personal communication.

🎙️ Persuasive: This writing style is convincing and influential, and is often used in persuasive essays, speeches, and other forms of persuasive writing. It may employ persuasive language, a clear and logical structure, and emotional appeals to convince the reader to take a particular action or adopt a certain belief.

🤔 Evaluate: "Can you help me evaluate the performance of..."

🏃 The Busy Bee: This customer is always on the go and values convenience and speed. They may be willing to pay extra for products or services that save them time and effort, and they may prefer online shopping or delivery options.

🎁 The Gift Giver: This customer is motivated by finding the perfect gift for someone else. They value quality and uniqueness and may be willing to pay more for products that make a memorable and thoughtful gift.

👥 Connect: "Can you connect me with someone who knows about..."

🤝 Collaborative: This tone is cooperative and team-oriented. It's used to build partnerships and collaborative relationships with other businesses, and is ideal for partnership proposals and joint marketing campaigns.

🤝 Sympathetic: This tone is empathetic and understanding. It's used to connect with people on an emotional level and is ideal for content related to sensitive topics, such as health and wellness.

📌 Pinpoint: "Can you help me pinpoint the problem with..."

🌱 The Eco-Friendly Shopper: This customer is motivated by environmental and social responsibility. They value sustainable products and eco-friendly practices and may be willing to pay more for products that align with their values.

📊 Report: "Can you help me generate a report on..."

🤔 Brainstorm: "Can you help me brainstorm solutions for..."

🧾 Calculate: "Can you help me calculate the costs of..."

🧐 The Quality Seeker: This customer is primarily motivated by finding the highest quality products or services, and may be willing to pay a premium for products that meet their high standards. They may value authenticity, craftsmanship, and attention to detail.

Leo Burnett - Known for his ability to create iconic and memorable advertising campaigns, with a focus on using storytelling and humor to connect with audiences.

🧚 Whimsical: This tone is playful and imaginative, and is used to create a sense of magic and wonder. It's ideal for content that is designed to be fun and lighthearted, such as children's books, greeting cards or social media content.

🧘 The Wellness Enthusiast: This customer is interested in holistic wellness and may be looking for coaching or consulting services that focus on nutrition, exercise, or stress management.

🎨 Design: "Can you help me design the visuals for..."

📊 Statistical: This writing style is used to communicate statistical data, and is characterized by a clear and precise structure, and an objective and informative tone. It may use graphs, charts, and other visual aids to present statistical information.

🎥 The Creative: This customer is a creative professional, such as a writer or artist, and may be interested in coaching or consulting services that help them improve their creative skills or develop new ideas.

💥 Bold: This tone is confident, daring, and attention-grabbing. It's used to make a strong and memorable statement, and is ideal for headlines and opening sentences of sales letters.

🔑 Unlock: "Can you help me unlock the solution to..."

🐦 Tweets

🤫 Exclusive: This tone is secretive and mysterious. It's used to create an air of exclusivity and desirability, and is ideal for pre-launch campaigns and invitation-only events.

🧡 Appreciative: This tone is grateful and thankful. It's used to show appreciation and gratitude to customers and clients, and is ideal for thank-you emails and customer retention campaigns.

🤪 Humorous: This tone is funny and lighthearted. It's used to make people laugh and create a relaxed atmosphere. It's ideal for comedy, social media, and personal communication.

🙏 Spiritual: This tone is reverent and contemplative. It's used to appeal to people's spiritual or religious beliefs, and is ideal for products and services related to spirituality and wellness.

📜 Legal documents

🎓 Formal: This writing style is often used in academic or legal contexts, and is characterized by a clear and precise structure, an elevated tone, and a formal register. It may use sophisticated vocabulary and complex sentence structures to convey a sense of intellectual authority.

😴 Boring: This tone is dull and unengaging. It's used when you want to convey a lack of interest or enthusiasm. It's not ideal for any type of communication, as it can make your writing seem uninteresting and unimportant.

🎉 Celebratory: This tone is festive and joyful. It's used to mark milestones and special occasions, and is ideal for anniversary celebrations and company milestones.

🤑 Financial: This tone is focused on financial success and wealth. It's used to appeal to people's desire for financial success and is ideal for financial services and investment products.

🤔 The Skeptic: This customer is skeptical of traditional methods and may be looking for innovative approaches to problem-solving. They value evidence-based solutions and may require additional information or proof before making a decision.

😇 Trustworthy: This tone is reliable and trustworthy. It's used to establish credibility and build trust with customers, and is ideal for testimonials and case studies.

🤩 Glamorous: This tone is luxurious and indulgent. It's used to appeal to people's desire for luxury and exclusivity, and is ideal for luxury brands and high-end products.

📖 Creative: This writing style is imaginative and expressive, and is often used in works of fiction, poetry, and creative nonfiction. It may employ figurative language, unconventional sentence structures, and a variety of literary devices to create a vivid and engaging narrative.

John Caples - Known for his testing and experimentation of headlines and copy, as well as his ability to use emotional appeals to persuade his audience.

💪 The Health and Fitness Enthusiast: This customer is motivated by health and wellness and may be interested in products and services that support their fitness goals. They may value quality and efficacy over price.

Claude Hopkins - Pioneered the use of scientific advertising and emphasized the importance of writing copy that focuses on the benefits of a product to the consumer.

📊 Research papers

📃 Profiles

📊 Reports

👩‍💼 Coordinate: "Can you help me coordinate the efforts of..."

🎯 Target: "Can you help me target my efforts towards..."

👥 Introduce: "Can you help me introduce myself to..."

7 Cs (Clear, Concise, Compelling, Credible, Customer-Focused, Conversational, Consistent): A set of principles for effective copywriting that emphasizes clarity, concision, persuasiveness, credibility, customer-centricity, conversational tone, and consistency in messaging.

🗺️ Map: "Can you help me map out a plan for..."

🧑‍🤝‍🧑 The Team Player: This customer is interested in team dynamics and may be looking for coaching or consulting services that help them improve communication and collaboration within their team.

Joanna Wiebe - A modern copywriter known for her conversational and engaging writing style, as well as her focus on using data and testing to optimize messaging.

🎥 Create: "Can you make a video about..."

🧐 Verify: "Can you help me verify the accuracy of..."

📝 Guidelines

Dan Kennedy - His style of copywriting is known for being direct, bold, and conversational, often using provocative language and storytelling to grab the reader's attention and persuade them to take action.

🗣️ Present: "Can you help me present my ideas to..."

😎 Confident: This tone is self-assured and assertive. It's used to express confidence and expertise. It's ideal for persuasive writing, sales, and business communication.

🔍 Search: "Can you find information on..."

Bill Bernbach - Known for his creative and unconventional approach to advertising, with a focus on using humor and wit to make an emotional connection with audiences.

📝 Product Description

📖 Narratives

📝 Academic: This writing style is formal and objective, and is often used in scholarly writing and research papers. It typically uses a third-person perspective and a clear, logical structure.

📝 Expository: This writing style is often used in academic or technical contexts, and is characterized by a clear and logical structure, and an objective and informative tone. It may use diagrams or other visual aids to support explanations of complex concepts.

👀 Review: "Can you take a look at..."

🎤 Speak: "Can you tell me more about..."

💪 Resilient: This tone is determined and optimistic. It's used to overcome challenges and setbacks, and is ideal for rebranding campaigns and comeback stories.

📝 Memos

📧 Draft: "Can you help me draft a proposal for..."

😢 Sensitive: This tone is gentle and compassionate, and is used to address delicate or emotionally charged topics. It's ideal for content that touches on issues such as mental health, grief or trauma.

🤢 Disgusted: This tone is repulsed and sickened. It's used to express revulsion or disgust. It's ideal for describing something unappealing or unpleasant.

📊 Analyze: "Can you analyze data on..."

🎓 Intellectual: This tone is academic and scholarly. It's used to convey expertise and thought leadership, and is ideal for white papers and thought leadership pieces.

🌎 Sustainable: This tone is environmentally conscious and eco-friendly. It's used to appeal to people's desire for sustainability and is ideal for companies and products with an eco-friendly focus.

📝 Policies

👨‍💼 Advise: "Can you advise me on..."

🌟 Inspirational: This tone is uplifting and motivating. It's used to inspire and encourage people to achieve their goals, and is ideal for motivational videos and social media content.

📝 Captions

📈 Marketing plans

📅 Schedule: "Can you help me schedule a meeting for..."

😂 Satirical: This tone is humorous and mocking, and is often used to point out the flaws or shortcomings of a particular person, product or institution. It's ideal for content that aims to entertain and amuse while simultaneously making a serious point.

📜 Standards

📈 Monitor: "Can you monitor the progress of..."

🤔 Thoughtful: This tone is reflective and introspective. It's used to express deep thinking and contemplation. It's ideal for personal essays, philosophical writing, and self-reflection.

🧐 Informative: This tone is educational and instructional. It's used to provide valuable information about a product or service, and is ideal for explainer videos and educational blog posts.

🎤 Conversational: This writing style is informal and conversational, and is often used in personal blogs, social media posts, and other informal writing. It may employ colloquial language, contractions, and other conversational devices to create a relatable and engaging tone.

🔍 Investigate: "Can you help me investigate the root cause of..."

📈 Project: "Can you help me project the future growth of..."

🤔 Inquisitive

📃 Contracts

📝 Poems

👥 Recruit: "Can you help me recruit new members for..."

🤩 Excited: This tone is enthusiastic and energetic. It's used to generate excitement and anticipation for a product or service, and is ideal for product launches and marketing campaigns.

🤝 The Loyalist: This customer is loyal to a particular brand or company and values consistency and reliability. They may be less price-sensitive and more interested in the reputation and trustworthiness of the brand.

💼 The Professional: This customer is focused on career growth and professional development. They may be interested in coaching or consulting services that help them advance in their career or develop new skills.

🎭 Dramatic: This writing style is emotional and intense, and is often used in plays, screenplays, and other works of drama. It may employ dialogue, stage directions, and other theatrical devices to create a compelling and engaging story.

👨‍💻 Debug: "Can you help me debug the code for..."

🔧 Upgrade: "Can you help me upgrade the software to..."

📊 Narratives

FAB (Features, Advantages, Benefits): A framework that focuses on the features of a product or service, then highlights the advantages that those features provide, and finally explains the benefits that the customer will receive as a result.

🗞️ Research: "Can you help me research the topic of..."

🌐 Translate: "Can you help me translate the content to..."

StoryBrand Framework (Character, Problem, Guide, Plan, Call to Action): A framework that structures copy like a story, with the customer as the hero, facing a problem, and guided by the brand as the mentor, offering a plan and a clear call to action.

🎤 Standup comedy

🧑‍🤝‍🧑 The Community Member: This customer is motivated by a sense of belonging and may value products and services that are popular within their community or social circle. They may be influenced by social media and word of mouth recommendations.

💰 Grants

💰 The Entrepreneur: This customer is motivated by business success and may be interested in coaching or consulting services that help them start or grow a business.

🤔 Inquire: "I'm curious about..."

📣 Announce: "Can you help me announce the news about..."

📅 Reschedule: "Can you help me reschedule the meeting for..."

💡 Suggest: "Do you have any ideas for..."

📧 Letters

📝 Revise: "Can you help me revise the content of..."

📝 Reflective: This writing style is used to reflect on personal experiences, and is characterized by an introspective and contemplative tone. It may use first-person point of view and a narrative structure to explore personal growth and development.

📖 Narrative: writing is a style that tells a story, whether it be fiction or nonfiction. It typically involves a clear plot structure, characters, and a setting that all work together to create a cohesive and engaging tale.

🚀 Launch: "Can you help me launch my project on..."

🧭 Strategic plans

💬 Group chats

🎥 Film scripts

🤔 Thought-provoking: This tone is contemplative and reflective. It's used to spark conversation and encourage critical thinking, and is ideal for blog posts and social media content.

💬 Chat messages

🧐 Evaluate: "Can you evaluate the effectiveness of..."

📧 Respond: "Can you respond to my email regarding..."

🎙️ The Speaker: This customer is a professional speaker or presenter and may be interested in coaching or consulting services that help them improve their public speaking skills.

📧 Send: "Can you help me send an email to..."

📧 Emails

🎓 The Learner: This customer is interested in ongoing education and personal development. They may be interested in coaching or consulting services that help them learn new skills or improve their existing ones.

💬 Replies

📈 Track: "Can you help me track the progress of..."

🔍 Check: "Can you confirm if..."

📝 Cover Letters

Gary Halbert - Known for his creative and attention-grabbing headlines, as well as his ability to connect with his audience through storytelling and humor.

🙏 The Spiritual Seeker: This customer is motivated by personal growth and spiritual development. They may be interested in coaching or consulting services that focus on mindfulness, meditation, or other spiritual practices.

🎭 Scriptwriting: This writing style is used to create scripts for film, television, or theater, and is characterized by a focus on dialogue and character development. It may use specific formatting conventions and stage directions to convey important information to actors and directors.

📚 Theses

📚 Educational: This writing style is informative and instructional, and is often used in textbooks, training manuals, and other educational materials. It may employ a step-by-step approach and a clear, logical structure to help learners understand complex concepts.

🧵 Threads

💻 Code: "Can you assist me with coding..."

Eugene Schwartz - Known for his ability to write copy that speaks directly to the desires and motivations of his audience, with an emphasis on using emotional appeals to persuade.

🔁 Retweets

🕰️ Nostalgic: This tone is wistful and reflective, and is used to evoke feelings of nostalgia and longing for the past. It's ideal for content that celebrates the history and traditions of a particular company, brand or product, or that seeks to evoke a sense of nostalgia in its audience.

🎓 The Researcher: This customer is detail-oriented and wants to make an informed decision. They may spend time researching products and services and reading reviews before making a purchase. They value transparency and authenticity.

💰 Financial plans

❤️ Passionate: This tone is deeply emotional and heartfelt, and is used to express strong feelings of love, devotion or admiration. It's ideal for content that focuses on personal experiences or that seeks to inspire or motivate others.

🎨 Descriptive: This writing style is vivid and sensory, and is often used to create a detailed and immersive picture of a person, place, or thing. It may employ a variety of descriptive techniques, such as imagery, metaphors, and similes, to convey the essence of the subject.

👩‍💼 Manage: "Can you help me manage the project for..."

🌍 The Global Citizen: This customer is interested in global issues and social justice, and may be looking for coaching or consulting services that focus on environmental sustainability, social impact, or corporate responsibility.

🤔 Problem-solving: This tone is analytical and solution-focused. It's used to identify problems and provide solutions for customers, and is ideal for product demos and customer service interactions.

PASTOR (Problem, Amplify, Solution, Testimonials, Offer, Response): A framework that starts with the customer's problem, amplifies the pain of that problem, offers a solution, provides social proof in the form of testimonials, makes a clear offer, and invites a response.

😡 Angry: This tone is frustrated and upset. It's used to express anger and disappointment. It's ideal for writing a complaint letter, expressing dissatisfaction, and advocating for change.

📄 White papers

📺 TV scripts

📖 Narrative: This tone is story-driven and engaging, and is used to weave a compelling narrative that captures the reader's attention. It's ideal for content such as case studies and success stories, as well as videos and other multimedia content that tells a story.

📜 Proposals

📧 Contact: "Can you connect me with..."

📚 Definitions

AIDA (Attention, Interest, Desire, Action): A classic formula for structuring sales copy that aims to grab the reader's attention, build interest and desire for the product or service, and motivate them to take action.

👥 Connect: "Can you introduce me to..."

📌 Prioritize: "Can you help me prioritize..."

PAS (Problem, Agitation, Solution): A framework that starts by highlighting the reader's problem or pain point, then agitates that problem by making it feel more urgent or painful, and finally offers a solution to the problem.

🥺 Pleading: This tone is begging and imploring. It's used to request or plead for something. It's ideal for making a request or asking for help.

💼 Operational plans

David Ogilvy - Known for his straightforward and persuasive writing style, with an emphasis on using research and data to inform his messaging.

🤝 Mediate: "Can you help me mediate a conflict between..."

🤑 Urgent: This tone is persuasive and urgent. It's used to create a sense of urgency and encourage immediate action, and is ideal for limited-time offers and sales.

🧑‍💼 Resume: This writing style is used in resumes and CVs, and is characterized by a concise and clear structure, and a professional tone. It may use bullet points and action verbs to highlight skills and achievements.

📜 Technical: This writing style is precise and specific, and is often used in technical manuals, scientific reports, and other forms of technical writing. It may employ specialized terminology and a clear, logical structure to convey complex information.

🎁 Offer: "Can you help me offer a discount for..."

🤝 Collaborate

📈 Improve: "Can you help me improve..."

📧 Forward: "Can you help me forward the message to..."

📈 Case studies

📧 Newsletters

💼 Business: This writing style is clear and concise, and is often used in corporate communications, marketing materials, and other business-related content. It may employ persuasive language and a direct tone to appeal to the target audience.

The Five W's: The framework is a structured approach to writing that ensures the inclusion of essential information by answering the questions of Who, What, When, Where, and Why.

🤔 Evaluate: "Can you evaluate the impact of..."

📈 Forecast: "Can you help me forecast the trends for..."

📄 Articles

🤑 Value-driven: This tone is focused on value and ROI. It's used to highlight the benefits of a product or service and is ideal for sales pitches and landing pages.

👨‍💻 Troubleshoot: "Can you help me troubleshoot the issue with..."

📅 Agendas

🔍 Check: "Can you help me check the availability of..."

🧪 Scientific: This writing style is used in scientific research, and is characterized by a clear and precise structure, and a formal and objective tone. It may use technical language and specific formatting conventions to present research findings.

📝 Summarize: "Can you help me summarize the key points of..."

📝 Posts

📚 E-books

👤 Bios

📊 Analyze: "Can you help me analyze the data from..."

📈 Optimize: "Can you help me optimize the performance of..."

📊 Business plans

📜 Statements

📚 Learn: "Can you teach me more about..."

APP (Audience, Promise, Proof): A simple framework that begins by identifying the target audience, makes a compelling promise that resonates with that audience, and provides proof that the promise can be delivered.

🔧 Fix: "Can you help me solve..."

📝 Procedures

Rosser Reeves - Emphasized the importance of a unique selling proposition (USP) in advertising, with a focus on using clear and concise messaging to communicate a product's benefits.

BAB (Before, After, Bridge): Similar to the Before-After-Bridge framework, BAB highlights the customer's current state (Before), the desired end result (After), and then offers a bridge that connects the two.

👂 Listen: "Can you hear me out on this?"

📰 Articles

🎨 Create: "Can you help me create a logo for..."

📋 Organize: "Can you help me arrange..."

🎤 Songs

💼 Professional: This writing style is often used in business or professional settings, and is characterized by a clear and concise structure, a professional tone, and a formal or semi-formal register. It may use industry-specific terminology and a direct or persuasive tone to communicate important information or achieve specific goals.

😊 Friendly

📝 Write: "Can you help me draft..."

📧 Narratives

4 Ps (Promise, Picture, Proof, Push): A framework that starts by making a compelling promise, then paints a vivid picture of what the customer's life will be like with the product or service, provides proof that the promise can be delivered, and then encourages the customer to take action (the "push").

🤖 Automate: "Can you help me automate the process of..."

💬 Testimonials

Bob Bly - Known for his direct and persuasive writing style, with a focus on using clear and concise messaging to communicate the benefits of a product or service.

🗞️ Publish: "Can you help me publish the article on..."

💬 Text messages

🗞️ Journalistic: This writing style is factual and straightforward, and is often used in news articles and other forms of journalism. It prioritizes accuracy and objectivity, and typically uses a neutral or detached tone.