The Principles That Guide Me

Over the years, I’ve refined the way I approach business, learning, and life. My guiding principles keep me focused, efficient, and aligned with my long-term vision while ensuring I stay balanced and enjoy the process. These aren’t just ideas—they’re actionable mindsets and habits that drive how I operate daily.

1. Mindset & Flow

Choosing My Reality

I believe in Reality Transurfing the idea that we choose our lifelines and realities based on our thoughts and energy. Instead of reacting to negativity or getting stuck in overthinking, I focus on conscious choice and alignment.

Core Values: Curiosity, Simplicity, Efficiency

These three words define my approach to work and life. I stay curious, constantly learning and questioning. I simplify complexity to make things actionable. And I focus on efficiency to maximize impact with minimal friction.

Trust & Action Over Overthinking

Clarity comes from doing, not just analyzing. Instead of endlessly strategizing, I take fast, informed action, trusting that adjustments can be made along the way.

The “GOOD” Mindset

Challenges aren’t setbacks they’re opportunities. When something unexpected happens, I say, “GOOD” (inspired by Jocko Willink) and move forward. Every challenge brings a lesson or a new path forward.

Presence & Flow

I operate at my best when I’m fully present and working in flow. Instead of forcing productivity, I align my work with my natural rhythms and focus deeply on high-impact tasks.

2. People & Network

Surrounding Myself with Growth-Minded People

I actively seek out and invest in relationships that challenge, support, and elevate me. Spending time with people who think bigger and push me forward is non-negotiable.

Delegate & Focus on Strengths

I’ve learned that trying to do everything myself is a trap. I focus on what I do best and delegate the rest. Leverage beats hustle.

Quality Over Quantity

Not all relationships are equal. I prioritize deep, meaningful connections over surface-level interactions. A few great people in your corner are worth more than a hundred acquaintances.

3. Information & Learning

Deliberate Consumption

I don’t waste time on mindless scrolling. I curate my social media, reading list, and content consumption to focus on thinkers who actually contribute to my growth. If it’s not adding value, it’s out.

First Principles Thinking

I break things down to their fundamentals rather than accepting common assumptions. Whether in business or life, I want to understand the core mechanics of what makes something work.

Continuous Improvement (1% Rule)

Success isn’t about overnight wins it’s about consistent, small improvements that compound over time. If I can get 1% better every day, I’m winning.

4. Daily Execution & Performance

Early Mornings & Deep Work

I perform at my best when I start the day with intention. My morning routine, deep work blocks, and structured focus hours ensure I execute at a high level.

Strict Boundaries: No Low-Value Tasks & 10 PM Screen Cutoff

Not all tasks are worth my time. I protect my focus, energy, and creative bandwidth by eliminating distractions and saying NO to things that don’t align. No screens after 10 PM helps me sleep better and stay sharp.

Family & Balance First

No matter how ambitious I am, I never lose sight of what matters. Family time is sacred, and I make sure my work doesn’t take away from my role as a husband and father.

Owning My Reality

Motivation isn’t something I wait for I create momentum through consistent action. No excuses, no waiting for the “perfect” moment. I take responsibility for my success.

Final Thoughts

These principles aren’t just theories; they’re daily practices that keep me sharp, aligned, and moving forward. They help me build a business I’m proud of, maintain strong relationships, and operate at my best. If any of these resonate with you, let’s connect I’m always up for a great conversation with people who think big. 🚀